UX Writer

Craft & implement UI copy and content to deliver design output

• Clarify the assigned design project scope, including its goals, requirements, and expectations
• Explore possible scenarios a user may embark on to ensure the whole experience make sense
• Identify good copy that shapes interactions between user and product by seeking understanding of the entire product design and development process by collaborating with fellow designers and stakeholders
• Create UI copy featured on the product that guides the user when navigating their way around our digital products, services, and functions within the platform to help them complete the task at hand
• Test designed copy solution with solution validation activity that meets with design spec and ready to implement in the intended platform when necessary
• Adhere to style guides in line with the brand voice and personality
• Liaise with engineers during copy implementation to ensure the designed copy is completed and implemented accurately
• Deliver projects in parallel with managing stakeholder engagement
• Consult business stakeholders to clarify requirements to ensure context, angle and user scenario accuracy, when needed

Develop copy strategy for projects

• Champion copy as an integral part of the design process from the very start and not to be treated as an afterthought by promoting the importance of language and not letting bad copy let the product down
• Participate in design research as part of producing copy and testing specifications for new copy ideas, in addition to brainstorming, synthesizing, and design critic sessions
• Drive and develop cohesive product narratives across multiple platforms (web, app) and touch points
• Refine overall content design strategy by carrying out regular analysis and health-checks on existing copy covering product metrics such as daily sessions, time-on-page, goal completion rate.
• Collaborate with Interaction Designers, Visual Designers, and UI Developers to ensure that the product layout and copy work harmoniously together.
• Plan the copy style in accordance with the target audience with various backgrounds

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• Between 1–5 years overall work experience as a hands-on Writer in the industry (education background could range from Creative Writing, Journalism, Marketing & Communication, or any other relevant disciplines; or Human-Computer Interaction, Computer Science, Design, or other related field, with equivalent practical design experience).
• Portfolio that showcases copywriting craft (and its application of copywriting principles) with some level of understanding of the Human Centered Design methodology (along with its methods and tools), willingness to learn and iterate, and passionate about design and storytelling.
• Experience working with web or mobile based products and services, and producing copies for digital product and/or content and/or marketing communications.
• Excellent in Indonesian and English communications (both verbal and written).
• A deep sense of accountability, adaptability, and embracing ambiguity working collaboratively in a fast-paced environment.

Preferred qualifications

• An evidence of performing in a multidisciplinary design, business, and tech team is a plus.
• Some understanding of the eCommerce and/or digital travel and lifestyle industries, extra points for having successfully deliver products in/for the SE Asia and/or regional markets.
• The ability to form consensus across a broad, fast-moving organization through excellent communication and interpersonal skills (including: negotiation, constructive feedback, presentation, managing expectations, resolve conflicts).
• Effective integration of copy with design sensibilities as they relate to applying a brand to digital experiences.

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